Art in the Film/Television Production

The existing relationship between cinema and visual arts has been the subject of much scholarly discussion and debate since the invention of film. Philosophical and theoretical reflections on these relationships and arguments about film as art have certainly informed how we broach this topic. Today we are going to shed light on how art influences film and the role of an art director in the industry. 

Great art opens up the space for our own ability to discern the world and to make sense of it with others. Humans are social animals and great art gives us discourse and connection to one another. The background role of art is to bring society together whether it’s directed toward the masses or to form counter-cultures. Movies are great sources of entertainment and stress relievers. An art director determines which photographs, art, or other design elements to use. They are responsible for formulating the concept art, creating character sketches, and working on set designs for the movie. Art directors are responsible for the visual style and images in movie and television productions. They create the overall design and articulate their ideas to others who create the aesthetic of the project. Leading a team of artists, art directors will determine which artistic elements to use; articulate the vision to their team; review and approve copy, designs, or photography; develop budgets and timelines, and determine how to best represent the concept of the creative director. They sketch and paint every detail to visualize the scale, perspective, and colors and develop the concepts of a character or a given space. Many projects in the film industry require 3D illustrations and manipulation of VFX (visual effects). So along with painters, the industry has a team of digital artists too who are responsible for the creation of the 3D character design and special effects in the animated visuals. An art director works with his/her team of artists who takes care of the content development and executes the plan. Drawing, sketching, painting, and learning visual aesthetics help artists to work with incredibly rich and detailed visuals in the film industry or other television productions. Art sharpens their skills, makes them keen on observation and composing spaces or creating characters with an appropriate sense of color balance that harmonizes well with the scripted content. 

In this article, we learn that visual art plays a crucial role in the film industry. We need a trained team of artists to create a movie successfully before launching it to the masses. It is essential to have a profound knowledge of all the mediums of visual art, hone the skills of a graphic or textile designer to work efficiently in movies, and communicate the idea of the content being produced.



If you're looking to jump-start your move into the industry, check out our live online art classes and learn the skills of creating with the right visual knowledge. 

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