The Art of Web Design

Website is a new creative media where art itself plays a significant role. We still can hear that some art genres come back as web design trends. Like, for example, Art movements that were widely used in recent years in web design illustrations. Art influences web design, which became a new digital creative showcase to represent a brand or a company.

Web design refers to the aesthetic appearance & usability portion of web creation. Designers must always begin their website creation process by considering the objectives of clients. When it comes to your website, there is much to be desired. Engagement, interaction, visual elements, and enjoyment are all part of the user experience. Once designers are done structuring with this, they then move on to the information architecture to implement a website’s informational hierarchy and guide the web design process. After creating the wireframes, they can move on to the design stage. They use many different basic design principles to achieve an aesthetically beautiful layout that provides the ultimate user experience. Balance is an important aspect of web design. To create a balanced layout, a web designer must refer to certain color and pattern elements. Using the appropriate proportion of both light and dark colors is critical to achieving a well-balanced website design. Drawing, painting, and other forms of visual art help designers develop a compositional sense and learn about aspects of balance and harmony. Art classes also teach about color theory, using contrasting colors, textures, and shapes. Proper application of these could define and draw more attention to certain areas of your website. Having profound experience in how to use primary & secondary colors, the notion of complementary colors is also important to work with website design development. Depending on your overall design and color scheme, color contrast may be a positive thing. It captures the attention of the user and may accentuate your brand. Consistency, better known as repetition or rhythm, is a critical web design principle that provides the best possible user experience for all of your website visitors. Every page on your site should have a consistent flow so that your visitors aren’t confused or thrown off in any way. To accomplish this sense of consistency, the same design is created on every page. This could be in the form of a pattern, logo design, or color scheme. Learning about the history of art movements and live practical demonstrations of them will foster your knowledge regarding the psychological meaning of colors, representation of forms, and minimal approach towards composition. 

Several examples show how web designers are greatly influenced by artworks of Pop-Art, Art Nouveau, Symbolism, Abstract, and Minimalist art movements. Art has been helpful for website designers to use all design principles and develop their sites to become successful in digital marketing and excel in their business. 



Join us to learn more about principles of color & composition. Let us hear in the comments section what you think about the role of art in Web Design


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